Be part of the highly anticipated arrival of La Fontaine, a new luxury hotel opening in the heart of Century City in early 2027. This 362-room property will introduce a fresh take on sophisticated Los Angeles hospitality, featuring 150 suites with private balconies and sweeping city-to-ocean views, a signature restaurant inspired by the classic American supper club, an intimate cocktail bar, and an expansive outdoor pool and event lawn. With more than 29,000 square feet of indoor and outdoor event space, La Fontaine offers an exciting opportunity to help shape the culture, guest experience, and service standards of a landmark new hotel from the ground up.

Are you a strategic, creative, and data-driven Director of Marketing ready to build the brand story for a new luxury hotel opening in the Greater Los Angeles area? This is a unique opportunity to shape the marketing vision of a flagship property that blends innovation, cultural depth, and elevated guest experiences.

The ideal candidate brings proven experience in independent luxury hotels, with a strong understanding of the Los Angeles market. You are a self-starter who excels in building partnerships, managing multiple agencies, and leveraging digital tools and analytics to drive awareness and revenue.

This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results.

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property’s website, CRM systems, and Google Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel’s brand identity, ensuring consistent and compelling messaging across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.

Public Relations & Media

• Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
• Oversee press materials, media itineraries, and influencer collaborations.
• Track media coverage and share regular reporting with ownership and leadership teams.

Measurement & Reporting

• Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
• Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.

• Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management.
• Proven success managing multiple marketing, digital, and PR agencies.
• Strong knowledge of the Los Angeles market and key luxury lifestyle trends.
• Experience with independent hotels and international brand collaborations preferred.
• Demonstrated success with pre-opening or rebranding projects.
• Proficiency in CRM Platforms, Google Analytics, and Adobe Creative Suite
• Strong copywriting skills and understanding of HTML basics.
• Excellent leadership, communication, and organizational abilities.
• Ability to manage up effectively and build trust with ownership and executive leadership.
• Flexibility to work on-site as needed (approximately once per week).

This is an exceptional opportunity for a forward-thinking Director of Marketing to make a lasting impact on a new luxury hotel in Los Angeles. If you are passionate about creating experiences that resonate globally and drive performance locally, we invite you to join our opening team.

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US.   A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Three Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays). 
• 401K Match

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.

EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual Orientation

Davidson Hospitality is a drug free workplace.  Pre-employment drug test and background check required.  We participate in E-Verify.